Growth Strategist for Treasury and Payments

Job description

At Citizens, we’re so much more than a bank. Behind our products, services, branches, and technology, you’ll find a collaborative group of colleagues from a diverse set of backgrounds and skills. As a Product Marketing Consultant , you will be responsible for delivering marketing strategies and tactics within scope (one or more business lines or product lines within the consumer bank, or within one function/segment/channel across all consumer products). You will provide valuable thought partnership to product owners in creating end-to-end marketing strategies, including account acquisition, customer retention and demand generation. Your responsibilities will also include managing a marketing budget within scope and recommending marketing budget allocations among tactics within business/product line strategies, ensuring that the marketing activities within scope are in compliance with state and federal regulations, and providing guidance in coordinating implementation efforts with respect to the installation of new or existing products and services. Most importantly, you’ll feel valued for who you are and supported to achieve what’s important to you, personally and professionally! P...