JobMesh

Senior Demand Generation Manager

DebtBook · Charlotte, North Carolina, US

DebtBook is an industry-leading fintech software platform that revolutionizes the way local government, higher education, and healthcare finance teams work.

Job description

DebtBook is an industry-leading fintech software platform that revolutionizes the way local government, higher education, and healthcare finance teams work. Our powerful, cloud-based software helps these organizations manage all aspects of their debt, cash, leases, and subscriptions, streamline financial reporting, and share information simply with others. We are passionate about modernizing treasury management and simplifying accounting compliance in the public sector, allowing organizations to break through operational barriers to unlock strategic insights. WHAT YOU’LL DO: As a Director of Demand Generation, you will own DebtBook’s demand generation strategy and pipeline performance, leading programs that drive qualified pipeline and revenue growth across channels. Specifically, you will: - Own quarterly and annual marketing-sourced and marketing-influenced pipeline targets, aligning demand strategy to company revenue goals - Develop and execute a comprehensive, multi-channel demand generation strategy across events, webinars, email, paid media, and lifecycle programs - Design and scale integrated campaigns that connect event participation, digital programs, and sales outreach in...