Brand Manager- Vital Nutrients

Job description

Description PURPOSE STATEMENT: The Brand Manager is responsible for the stewarding the long-term health and profitability of the Vital Nutrients brand, by maintaining focus on the overall brand growth and financial KPIs, while driving brand strategy, positioning, and execution across all consumer and practitioner touchpoints. The Brand Manager will be the strongest internal advocate for the Vital Nutrients brand, protecting its integrity and reputation for clinical credibility and scientific rigor, while scaling to reach new practitioners and consumers. The Brand Manager will partner closely with Finance, Product Development, Scientific Affairs, Content, Creative, Sales, and Operations teams to strengthen brand equity, support commercial goals, and drive long-term growth. WHAT YOU’LL DO (MAJOR RESPONSIBILITIES): - Serve as the enterprise owner of the Vital Nutrients brand, accountable for long-term brand equity, growth, and profitability across practitioner and consumer channels. - Define and evolve a clear, differentiated brand strategy, positioning, and messaging architecture that preserves clinical credibility while enabling scale. - Act as the senior internal authority and advo...