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Medical Product Marketing Manager

IPG Photonics · Marlborough, Massachusetts, US

IPG Medical Corporation is seeking a Medical Product Marketing Manager in Marlborough, MA with the following duties.

Job description

IPG Medical Corporation is seeking a Medical Product Marketing Manager in Marlborough, MA with the following duties. Lead marketing function in a cross functional new product development, by researching and providing user requirements and their revision during all cycles of development for Thulium Fiber Laser products; develop GUI requirements; collaborate with product development team to design the concept with detailed functions for the next generation of accessories, such as endoscopes and disposables; conduct voice of customer and usability studies; Lead new product introductions, including strategic segmentation, positioning, pricing, promotion, training and education programs; coordinate with and support marketing program with distributors and commercial partners in Urology; Plan and coordinate local commercial launches with distributor and commercial partners; design and conduct training and educational programs; drive equipment sales along with collaborative efforts for disposables, provide marketing input and coordinate marketing program of distributor and commercial partners in Urology; Propose designs, generate content and drive continuous improvement of the company’s we...