Asst. Manager, Owner Growth Strategy – CRM & NBA Journey Architecture

Job description

Job Description Work Arrangement: - This role is categorized as hybrid to Warren, MI. Role Summary: The Owner Growth team is seeking a strategic CRM journey expert to help design and operationalize GM’s Next Best Action (NBA) engine across the post-purchase lifecycle. Advanced CRM ecosystem experience is required. This role is strategy-first and framework-led. While execution will be part of the role -- particularly as we launch and scale our NBA capability -- the primary responsibility is to design scalable, AI-enabled journey architectures that translate signals, triggers, and business objectives into orchestrated 1:1 customer experiences. The ideal candidate has operated within a mature CRM ecosystem where Next Best Action or AI-driven decisioning is already live. This person has seen advanced lifecycle orchestration done well and can help elevate GM’s CRM maturity. This role is a strategic CRM role responsible for journey logic, decision frameworks, experimentation design, and scalable activation models. KEY RESPONSIBILITIES: NBA & Journey Architecture Strategy: - Drive the design of advanced lifecycle journey frameworks powered by eligibility logic, propensity models, behavior...