UA Manager

Job description

At Aristocrat, we focus on encouraging innovation, teamwork, and high performance. As a UA Manager at Aristocrat, you will play a meaningful role in crafting our marketing strategies and driving user acquisition for our mobile games. This is an outstanding opportunity to work in a dynamic environment where your contributions will have a direct impact on our success. If you are a proven marketing professional with a passion for gaming and a desire to compete at the highest level, we want to hear from you! What You’ll Do: - Design, build, lead, and optimize user acquisition (UA) campaigns for our mobile games. - Manage media buying channels, including Meta, TikTok, Snapchat, Google and DSPs, Brand, and re-targeting channels. - Conduct detailed performance analyses and run A/B tests on creative and targeting strategies. - Collaborate with cross-functional teams within the organization to ensure flawless execution of marketing initiatives. - Stay informed on industry changes and conduct competitive research to find opportunities and challenges. - Develop and analyze critical metrics to measure the success of marketing efforts. - Provide creative copy suggestions and innovative advert i...