Team Lead CRM (m/f/d)

Job description

Your daily workout We are looking for a Team Lead CRM to join our EGYM Wellpass Marketing Team in Munich! As a leader in our CRM efforts, you will be responsible for shaping the vision, leading a talented team, and driving user engagement through sophisticated, data-driven strategies. If you are a strategic thinker with a passion for leadership and customer journeys, this is your opportunity to lead our CRM team to the next level. Join our motivated and ambitious team! - Leadership: You lead, mentor, and develop a three-member-CRM team, fostering a culture of excellence, collaboration, and continuous improvement - Strategy & Vision: You define and implement the overarching CRM strategy to increase engagement, satisfaction, and long-term customer retention - Campaign Oversight: You oversee the planning and execution of multichannel CRM campaigns (email, push, in-app, etc.), ensuring alignment with broader marketing goals - Advanced Analysis: You drive a data-first culture, tracking and reporting on global CRM performance and KPIs, while identifying high-level optimization opportunities - Lifecycle Automation: You lead the development and scaling of automated lifecycle journeys (onbo...