Sr Email Marketing Lead

Job description

Sr Email Marketing Lead The Sr Email Marketing Lead is responsible for leading the execution, operations and strategy for email messaging - defining and driving the messaging campaign from concept, development to timely deployment of email campaigns across all product lines in Auto Club Enterprises to drive business results. This includes maintaining the email roadmap and content delivery schedules. The role also is responsible for managing the email messaging team on a daily basis and collaborating with multi channels, including but not limited to: Marketing, Product Management, Product Development, and Support teams. Job Duties: Develop email marketing roadmap and strategies that support business objectives. Drive and achieve business goals including revenue and loyalty metrics through the email marketing channel. Manage the execution and operational workflow for the email marketing strategy. Manage daily operations of the email marketing channel – marketing calendar, promotional planning, creative design, execution and deployment of email campaigns. Support email strategy with relevant content, segmentation, multi-channel, multi-journey communication and personalization using a...