Director, Communications and Audience Strategy

Job description

Be part of an amazing story. Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work. Job Overview: The Director, Communications & Audience Strategy advances enterprise media effectiveness by developing customer‑driven audience strategies, strengthening cross‑functional integration, and translating business goals into measurable media outcomes. The role guides the use of data, insights, and marketing technology to enhance targeting, improve customer quality, and optimize investment across the media funnel. Through strategic leadership and innovation, this position influences campaign performance, audience growth, and long‑term media productivity. What You Will Do: - Design a cohesive customer-based audience strategy across upper, mid, and lower funnel channels w...