Lead Gen Operator

Job description

Description Role Overview: The Lead Generation Operator owns the execution of multi-channel campaigns that generate qualified pipeline. This includes outbound, paid acquisition, and event-driven growth. The role is defined by output—measurable pipeline creation—not activity. Core Responsibilities: - Build and run outbound campaigns across email, Google, LinkedIn, and data platforms, including list building, segmentation, and sequencing - Execute and optimize paid campaigns (PPC, retargeting) with a focus on cost per qualified lead and pipeline contribution - Drive targeted attendance to webinars, conferences, and executive dinners through highly segmented outreach and coordinated campaigns What You’ll Do: Campaign Ownership: - Own end-to-end execution of campaigns across outbound, paid, and event-related channels—from targeting and messaging to launch and optimization - Plan and execute promotional campaigns for webinars and field events, ensuring strong attendance from ICP accounts and relevant personas - Run structured follow-up campaigns to convert engagement (registrations, attendees, interactions) into qualified pipeline - Continuously test messaging, channels, and audience se...