Customer Campaign Expert

Job description

The Customer Campaign Expert works as Customer Journey Expert within the Growth Tribe and collaborates with other experts to achieve the objectives and goals of the Customer Strategy team. The CJE acts as a strategic bridge between business goals, customer needs, and technical execution. The main focus of the Customer Campaign Expert is to manage the various aspects of campaigns: designing new commercial activities and promotions for the customer base, defining the communication plan, testing new customer experience, defining the best channel and timing to contact, selecting the best target to address, outlining promotional mechanisms, analyzing responses and results, setting up communication materials. To enable this, the key is a deep understanding of campaign dynamics, response analysis, and the ability to extract insights from previous commercial actions and apply them to future ones, together with the capability to interact with different departments and at various organizational levels. He/She must have a strong passion for analytics, attention to details and quality, while at the same time being able to maintain a holistic view, work effectively in a team, adopt a customer‑c...