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Marketing Automation Intern

IEEE · Piscataway, New Jersey, US

Marketing Automation Intern - 260081 : N/A Description The Marketing Automation Intern is tasked with supporting the IEEE Enterprise marketing automation ope...

Job description

Marketing Automation Intern - 260081 : N/A Description: The Marketing Automation Intern is tasked with supporting the IEEE Enterprise marketing automation operations and will be co-responsible for scheduling, execution, coordination, quality, and compliance of assigned IEEE managed email marketing outreaches. These outreaches may be one-time communications or multi-stage programs, and often include promotions tied to IEEE products and services. This role works within the Brand, Marketing & Communications Department on the Marketing Automation and Business Intelligence Team. The Marketing Automation Intern will learn and be tasked with understanding customer goals and drive program experimentation in a data-driven manner to support marketing automation programs and enhance overall member/customer user experiences. This position seeks to gain hands-on experience to the existing marketing technology stack of tools including Marketo. This internship will also provide the incumbent with experience in a fast pace and high volume environment and will assist in identifying strategic and tactical areas of improvement related to the service. The Marketing Automation Intern is also responsibl...