Manager, Brand Management, DK/FI
The Coca-Cola Company · Helsinki, Uusimaa, FI
Job Description Summary: Role Purpose The Brand Manager – Denmark/Finland plays an essential executional role in delivering locally relevant marketing activa...
Job description
Job Description Summary: Role Purpose The Brand Manager – Denmark/Finland plays an essential executional role in delivering locally relevant marketing activation across the full Coca Cola portfolio. As part of a small team , this role focuses on adapting centrally developed brand plans, campaigns, toolkits, and IMX assets for the DK/FI market and ensuring high quality implementation across channels. The Brand Manager collaborates closely with the Marketing Director, local system partner, and the global/OU network to ensure that all brand activities meet DK/FI market needs while remaining consistent with central brand strategy. This is a hands on, detail oriented role ideal for a marketer who thrives on activation, coordination, cross functional collaboration, and driving excellence in execution. What You’ll Do for Us: Brand Execution & Local Adaptation: Adapt centrally developed brand plans, campaign assets, toolkits, and IMX materials into locally relevant activations for DK/FI . Translate global/OU insight and strategy into campaign messaging, assets, and tactics that resonate with Danish/Finnish consumers across linguistic regions. Support adaptation of local claims, pack/label...