Programmatic Consultant

Job description

At dentsu we're looking for a Programmatic Consultant to join our team in Milan within the Media Product & Innovation Unit. This position provides a valuable opportunity to build strong, specialized expertise in Programmatic within a highly dynamic and innovative environment. The Programmatic Consultant plays a key part in supporting the planning, activation, and optimization of programmatic campaigns for our clients. This role ensures data, platforms, and evolving technologies are used optimally to support measurable business performance. Working closely with internal teams and external partners, the Programmatic Consultant contributes to advancing dentsu’s programmatic offering and driving innovation across digital channels. Job Description: Key Responsibilities Set up, manage, and report on all activities related to Programmatic Buying campaigns, ensuring KPIs best-in-class performances. Develop and nurture relationships with internal stakeholders. Promote programmatic adoption internally, with a focus on emerging Programmatic Media channels (e.g., CTV, DOOH, web radio). Maintain up-to-date knowledge of best practices, strategies, and solutions within the programmatic ecosystem,...