Digital Media Planner, Latin Regional Management

Job description

We are looking for a Digital Media Planner to support paid media strategy and campaign execution across multiple markets. This role will work closely with regional marketing teams to plan, optimize, and analyze digital advertising campaigns that drive audience growth, engagement, and consumption for priority artists and releases. The ideal candidate has strong experience in digital media planning, performance marketing, and campaign analytics, with the ability to collaborate across international teams and adapt strategies across different platforms and audiences. What you'll do: Media Planning & Strategy - Develop paid media plans aligned with marketing priorities for artist campaigns, releases, and project initiatives. - Identify optimal platform mix, targeting strategies, and budget allocation across digital channels. - Translate marketing objectives into performance-driven media strategies . Campaign Execution & Optimization: - Work with internal teams and agency partners to launch, manage, and optimize campaigns across platforms such as: - Meta (Instagram / Facebook) - TikTok - YouTube / Google - Programmatic and display platforms - Emerging platforms - Monitor performance and...