Product Marketing Manager, TikTok LIVE

Job description

About The Team: The TikTok Product Marketing team is a dynamic group of creative thinkers and strategic builders, united by a passion for storytelling, culture, and innovation. At TikTok, we believe that live content creates new ways for viewers and creators to explore real-time creativity, deeper engagement, and meaningful experiences at scale. About The Role: We are looking for a Product Marketing Manager, with a track record of bringing campaigns and products to market. This is a critical role that will focus on setting our global marketing strategies and execution plans to bring our live-streaming product to billions of users and creators worldwide. This is a high-impact role at the intersection of product, culture, and storytelling. You will define global positioning, craft compelling narratives, and lead end-to-end campaign execution, while partnering closely with product, regional marketing, and cross-functional teams to scale adoption and deepen understanding of TikTok LIVE across markets. This individual will be able to spearhead global product marketing strategies, positioning, messaging and creatives, while enabling aligned campaigns that also reflect positioning nuances...