Global Design Director, Digital & Social Communications
PepsiCo · New York City, New York, US
Overview The Global Design Director, Digital & Social Comms, plays a pivotal role in articulating the value of design in building brands and driving business...
Job description
Overview The Global Design Director, Digital & Social Comms, plays a pivotal role in articulating the value of design in building brands and driving business growth across various media platforms. With a proven track record in strategic communication, this leader will leverage their expertise to craft compelling narratives that showcase the impact of design on brand identity and consumer engagement. They will collaborate closely with cross-functional teams to develop and implement innovative communication strategies that elevate the design function's contributions, align with overall business objectives, and foster a culture that values design as a core driver of success. They will serve as the day-to-day liaison with PepsiCo's Corporate Communications team, ensuring the Design function's contributions are well integrated into all relevant internal and external brand communications, emphasizing the Design function's capabilities as a key contributor to the Global Consumer Group. The Design Director, Comms leads all Design function-owned channels and key internal and external communication moments throughout the year. Responsibilities include contributing to strategy, content, and c...