Head of Marketing - Germany

Job description

Head of Marketing - Germany 慕尼黑 全职 海外业务板块 职位描述Overview As the Head of Marketing of XPeng Germany, you will lead and drive all marketing initiatives and strategies. This pivotal role involves crafting and executing comprehensive marketing plans to achieve business objectives, enhance XPeng brand visibility, and drive revenue growth in alignment with regional and global marketing goals. Key Responsibilities: 1.Marketing Strategy and Planning 2.Brand Management and Positioning 3.Product and Brand Communication 4.Campaign Management and Execution 5.Team Leadership and Management 6.Partnerships and Stakeholder Management Qualifications: 职位要求-- 投递 - Develop and implement a country-specific marketing strategy aligned with overall business objectives. - Create annual marketing plans, including budget allocation, campaigns, and KPIs. - Identify market trends, opportunities, competitor activities and refine strategies accordingly. - Enhance the XPeng brand's presence and reputation in the German market. - Plan and implement brand positioning and development strategies. Work towards brand sympathy and advocacy - Manage the creation and implementation of product communications initiatives with...