Staff Software Specialist - AI/ML - Monetisation

Job description

Ads is the largest revenue generator at Meta and Ads Quality represents around 20% of total revenues which are used to generate long term ads and organic engagement. Core Ads Quality is a unique team jointly optimizing for both quality and revenue, aiming at making this investment more revenue / quality trade-off efficient and generate long term revenue growth through user learning. Among others, Core Ads Quality focuses on: We work at the intersection of Ads, Machine Learning and User Behaviour understanding. The nature of our work is very analytical, involving collaboration with our Data Scientist and a heavy focus on not only understand “what” but also “why”. Despite having been created a couple of years ago, the Ads Quality space at Meta is still nascent and full of unexploited opportunities. The org is further structured into the following teams/sub-pillars: The team has consistently hit their goals and delivered XXXM$ in incremental long term revenue for Meta while ensuring high ads quality. - Finding the right trade-off between short and long term revenues - Standardising and optimise quality treatment of ads across surfaces and page types - Understanding user behaviour with...