Email Marketing Specialist (Marketo, Remote, USA)

Job description

Are you the go-to expert in Marketo? Are you excited by the opportunity to own and elevate an entire email marketing function? Are you looking for a highly visible, business-critical role where your expertise fills a key gap and drives immediate impact? The Email Marketing Specialist will take ownership of building and optimizing email campaigns and automated workflows that directly influence demand generation and customer engagement. This role offers the opportunity to shape email strategy, elevate performance through testing and insights, and become the central expert in a critical marketing automation platform. This marketing team at Vectorworks drives inbound demand and customer engagement by delivering targeted, data-driven marketing campaigns that directly support business growth. During This Role You Will: Here Is What Success Looks Like - Build, test, and deploy email campaigns and automated workflows in Marketo - Partner with campaign stakeholders to align on segmentation, timing, and strategy - Analyze performance metrics and provide actionable recommendations for optimization - Conduct A/B testing to improve subject lines, content, and send timing - Ensure high-quality e...