SVP, Commerce Media Measurement & Analytics

Job description

Job Description: Senior Vice President, Retail Media Measurement & Analytics (Buy-Side) Location: remote considered: Role Summary: The Senior Vice President, Commerce Media Measurement & Analytics is a senior leadership role responsible for developing and scaling dentsu Media’s US Commerce & Retail Media Measurement practice while delivering best‑in‑class analytics and decisioning for complex buy‑side retail media programs. This role works in close partnership with the EVP, Commerce Media Activation, Commerce Media Product & Platform leaders, Data Experience, and Data & Technology (D&T) teams to define how media measurement is architected, productized, and operationalized across clients, retailers, and platforms. The SVP will evolve commerce & retail media measurement from a reporting function into a scalable operating system that aligns activation, analytics, technology, and client decision‑making. Playing a vital role in our methodology for measuring impact, from normalizing cross RMN attribution to creating best practices for measuring incrementality of RMNs, and working closely with IAB to be the voice of how we standardize measurement in an evolving industry. Key Responsibilit...