Copy Lead

Job description

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is hiring a Copy Lead, Brand to elevate brand storytelling through bold ideas and exceptional craft. This role is responsible for leading concept development and execution across integrated campaigns, social, and partnerships—bringing a distinct point of view and a high bar for creative excellence. As a senior individual contributor, you will shape and drive creative work across key campaign initiatives, partnering closely with copy and creative teammates to expand and push the WHOOP voice. RESPONSIBILITIES: Lead concept development and write high-impact campaign ideas including taglines, campaign lines, and headline-driven executions across channels Own creative output across key projects, setting the bar for quality, craft, and originality Translate briefs and insights into compelling creative territories, including naming systems, campaign platforms, and narrative frameworks Write across OOH, print, digital, email, experiential including scripts for video and social content, with a stron...