Product Manager

Job description

Job Summary Under limited direction, implements a marketing and sales strategy for one or more of the organization's products/product lines to meet established sales or market share targets. Monitors, analyzes, and evaluates market trends, consumer behavior, and competitor activity to identify market opportunities for the products/ product lines. Monitors, analyzes, and evaluates product performance and customer feedback to generate new product ideas and identify product features that need to be changed to meet customer needs. Coaches less experienced team members and helps them resolve problems. Essential Duties and Responsibilities: - Manages assigned products/product line(s), including preparing and coordinating product introductions and updates. Establishes product launch project schedules and ensure timely attainment of targets. Advises sales team of any product delays or concerns. - Analyzes brand performance, competitiveness and product trends in the marketplace and, based upon this research and analysis, develops short and mid-term strategies for assigned products. - Collaborates with the sales and marketing groups to develop strategies to grow sales and market share, coord...