Paid Demand Generation Marketing Manager

Job description

About this role: Gartner is seeking a strategic, detail‑oriented Paid Demand Generation Marketing Manager to lead Gartner’s paid investments in external content syndication. This role owns the strategy, performance and governance of one of Gartner’s most significant paid demand investments and operates as the central point of accountability for third-party syndication globally. This role will provide centralized 3P program management to drive higher quality, stronger governance, and significantly more net‑new executive (VP+) contacts. Focus areas will include shaping the program’s strategy, managing vendor relationships, partnering with procurement, and ensuring flawless operational and martech execution. What you will do: Program Strategy & Performance Own end-to-end strategy, execution and optimization for Gartner’s global third-party content syndication portfolio. Expand beyond traditional syndication models by piloting alternative paid formats that reach hard-to-access executive audiences. Shift program mix toward net-new contact acquisition and VP+ decision makers. Establish clear performance benchmarks across cost, quality and scalability. Use data-driven insights to continuo...