Account Lead (Embedded Marketing Director- Sports Attraction)

Job description

Overview We’re building a dedicated marketing team for a major sports-based attraction. This role is a full-time position within our company, embedded day-to-day with one client and fully focused on launching and growing their business. This is not a traditional agency role. You will operate as an extension of the client’s internal team, with real ownership over strategy, creative, and performance. The Opportunity: You’ll play a central role in launching a new sports attraction and building the marketing engine that powers it. This includes initial launch, ongoing operations, and future expansions including touring experiences and additional installations. Requirements: What You’ll Own: You are responsible for building and leading the marketing function, connecting strategy to execution, and ensuring the business hits its goals. - Own the overall marketing strategy, with a clear focus on driving ticket sales and attendance - Act as the day-to-day marketing lead for the client, guiding priorities and decision-making - Translate business goals into actionable marketing plans across channels - Lead integrated campaigns across media, creative, social, partnerships, and CRM - Partner cl...