North America Regional Marketing Specialist

Job description

The North America Regional Marketing Specialist serves as the operational engine driving regional growth by bridging high-level strategy and ground-level execution. The team focuses on managing the inbound funnel and providing field teams with the necessary tools and air cover to secure market wins. This role ensures the successful operationalization of regional strategies through end-to-end campaign ownership and detailed technical execution. Responsibilities: - Manage the end-to-end lead lifecycle, including lead sync, attribution, and hand-off to Sales to ensure conversion into quality outcomes. - Operationalize regional strategies by building and maintaining Marketo programs, Salesforce tracking, and Tableau reporting dashboards. - Provide project admin support to the North America regional marketing team - Create and distribute localized templates, outreach sequences, and partner-ready kits to support field demand generation for the Sales team. - Analyze reporting insights and ROI metrics in Tableau to identify and scale tactics that accelerate deal cycles. Minimum Qualifications: - 2+ years of marketing experience within a SaaS or Cybersecurity Field marketing team. - Profici...