Senior Manager - Business Marketing

Job description

Role overview Lead integrated marketing for the Small Business segment within Business Bank , with accountability for delivering programs that improve key customer metrics including MFI and NPS. This Senior Manager shapes and executes insight-led, customer-centric strategies and campaigns that drive engagement and growth, leveraging data to inform priorities and continuous improvement. Partnering closely with senior stakeholders, the role ensures alignment to business objectives, regulatory requirements and budgets, while championing creative excellence. It is instrumental in evolving CommBank from a trusted bank to a trusted business partner through personalised, value-led experiences that deepen relationships and drive primacy. Segment Overview: The Small Business segment at CommBank supports the growth and resilience of Australian small businesses by delivering integrated banking, digital tools and insight-led solutions that help customers manage and grow their operations. Operating within Business Banking, the segment is evolving beyond traditional financial services to provide more personalised, practical and value-led support, embedding CommBank into customers’ day-to-day act...