Social Media Lead

Job description

- Lead and own the content strategy, performance and optimisation across major social platforms - Shape Lifeblood’s social media presence to grow donor engagement through national campaigns - 12 month parental leave cover, $110-118k + superannuation + salary packaging About the role: We’re looking for an experienced Social Media Lead to take ownership of how we show up on social media channels; leading content planning, execution and performance to drive real impact. You’ll lead the development and delivery of social media content that builds brand trust, inspires action and grows our donor community. This is your chance to shape how Lifeblood connects with millions of Australians. Key Responsibilities: - Lead the creation and delivery of a rolling social media content calendar - Create engaging written and video content across multiple platforms - Own performance reporting, insights and continuous optimisation - Partner with internal teams and external agencies to source and produce content - Support national and local campaigns across social channels - Build strong relationships across the organisation to bring stories to life - Balance creativity with data to drive measurable ou...