Lead Media Activation Manager (P4103)

Job description

84.51° Overview: 84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing. 84.51° follows a 5‑day in‑office work schedule to support collaboration, alignment, and team connection. Join us at 84.51°!: __________________________________________________________ As a Commercial Strategy Lead for In-Store Media at the G3 level, you shape the commercial strategy and market positioning for Kroger’s in-store screen portfolio. This role defines how emerging in-store capabilities translate into compelling advertiser value, scalable revenue streams, and differentiated shopper experiences. You will operate at the intersection of media strategy and commercialization, ensuring that new in-stor...