Sr. Manager, Growth Marketing

Job description

About the Role Houzz is looking for a B2B growth marketing expert to increase traffic, grow the brand, and drive both acquisition and revenue from industry professionals. This individual will champion the value Houzz provides to professionals, and will develop the marketing and analytical infrastructure to guide key decisions across the organization. What You’ll Do: At a Minimum, We’d Like You to Have - Be the expert on our professionals: who they are, what they look for, and how they look for it - Create paid and platform campaigns designed to maximize ROI and revenue - Measure and optimize paid and platform campaigns - Work with cross-functional teams of creatives and analysts to drive optimizations across paid campaigns, platform placements, landing pages, ad and copy creatives, and lifecycle - Test new advertising channels, features, and placements with the ability to define, measure and identify successful tests and scale these programs - Manage a P&L for paid spend and company resources - Leverage our strong and authentic brand and incredible wealth of content to execute on marketing strategies through paid and platform channels - Minimum 4+ years of paid and platform marketi...