Growth Marketing Lead Consultant
Unison · San Francisco, California, US
We are seeking a data-obsessed performance marketer to serve as our Growth Marketing Lead Consultant to cover a 12-week maternity leave.
Job description
About the role: We are seeking a data-obsessed performance marketer to serve as our Growth Marketing Lead Consultant to cover a 12-week maternity leave. Your primary mission is to maintain our growth momentum by optimizing our current performance marketing stack, lowering customer acquisition cost (CAC), and identifying hidden efficiencies within our paid and organic channels. This position is available as a Remote role within the United States, or Hybrid in our Omaha, NE OR San Francisco, CA offices. Responsibilities: - Performance Management: Partner closely with the Digital Marketing Manager to manage and optimize a monthly budget across Paid Search (Google Ads), Paid Social (TikTok, Meta), Affiliate Partners to meet strict CAC and Return on Ad Spend (ROAS) targets. - Data Analysis & Reporting: Monitor daily performance dashboards. Use data to identify "leaks" in the funnel and reallocate spend from underperforming campaigns to high-efficiency winners. - Campaign Optimization: Execute A/B tests on ad creative, landing pages, and audience targeting to improve conversion rates. - Strategic Auditing: Conduct a deep-dive audit of existing campaigns week-to-week to identify immediate...