Campaign Operations Lead , Shopping Center, TikTok Shop

Job description

About the team TikTok Shop Shopping Center serves as a central hub where users can easily discover promotions (campaigns & flash sale), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab. - Lead planning and execution of major promotional events for the UK marketplace. Develop annual marketing strategies, define resource allocation mechanisms and evaluation frameworks to deliver GMV growth. - Collaborate with marketing, product, R&D and algorithm teams to enhance the efficiency of promotional tools (e.g. vouchers, discount mechanics) and traffic utilisation, improving user conversion and subsidy effectiveness. - Drive the proportion of hybrid-funded activities and support the iteration of merchant-facing products – including operational tools, campaign management and data productisation – to help sellers scale investment and operational efficiency. - Work with user experience teams to optimise the shopping journey during peak sales periods, strengthening user trust and increasing retention and repurchase rates. - Build marketplac...