Digital Analytics Expert

Job description

Digital Analytics Expert will be responsible for driving optimal channels performance through his/her expertise in analytics, testing, and optimization. The ideal candidate will have a background in Adobe Platforms, specifically Adobe Analytics, Adobe Tag manager and Adobe Target Position requires excellent communication skills, problem solving and data driven approach, an orientation to detail and process, ability to work and maintain composure under tight deadlines, advanced expertise in digital web analytics and reporting, as well as knowledge about digital marketing principles and best practices. This position also demands ability to work collaboratively in multi-functional teams and cross-teams. Key Responsibilities: - Use of advanced analytics tools, with a primary focus on Adobe Analytics, to gather insights into user behaviour, channels performance, and key metrics. - Help to define and implement A/B and multivariate testing initiatives to optimize and enhance overall user experience. - Collaborate with cross-functional teams to identify and prioritize opportunities for performance improvement based on data analysis of website/app/onboarding processes. - Provide training an...