Performance Marketing Manager

Job description

SAP is looking for a results-driven Digital Media Marketing Manager to join our global marketing team. In this role, you will lead digital media strategy and execution across paid and organic channels, working closely with SAP's product and demand generation teams to drive awareness, engagement, and pipeline growth. You'll work with world-class tools and data to influence how millions of businesses discover SAP solutions. Key responsibilities: - Plan and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max) aligned with SAP's global go-to-market strategy - Analyze and report on campaign performance using Google Analytics 4, Looker Studio, and SAP's internal BI tools - Drive SEO initiatives for SAP product pages, solution hubs, and thought leadership content - Collaborate with content teams to build and distribute digital content across blogs, social channels, whitepapers, and webinars - Manage paid social campaigns on LinkedIn, Meta, and YouTube targeting enterprise buyers and IT decision-makers - Support email marketing and automation programs via SAP Emarsys or similar platforms - Manage budgets, run A/B tests, and continuously optimize ROI across all digital...