Platforms Analytical Lead

Job description

Minimum qualifications: - Bachelor's degree or equivalent practical experience. - 8 years of experience in media analytics, marketing analytics, media measurement, advertising sales, digital media, consulting, financial analysis, or data science, or equivalent field. Preferred qualifications: - Experience with Google Cloud/BigQuery to analyze large datasets and deliver actionable, data-driven insights. - Proven ability to advise clients on business performance, influencing strategic decisions through expert measurement and brand analysis. - Advanced expertise in experimental design (A/B testing, incrementality) and measurement (MMM, MTA) across Google Marketing Platform (DV360/CM360) and digital channels. - Proficient in statistical analysis, SQL, ROI modeling, and predictive/ML techniques (regression, clustering, NLP) using Generative AI to automate data workflows. - Strong communicator and adept at presenting complex technical findings as simple, compelling stories for stakeholders at all levels. About the job: Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for...