Senior Manager Brand & Marketing

Job description

Company Description WRC Promoter GmbH , the commercial rights holder for the FIA World Rally Championship (WRC) and FIA European Rally Championship (ERC), is looking for an experienced and creative Senior Manager Brand & Marketing (m/w/d). For more information visit www.wrc.com. Job Description: Brand & Audience Growth: Sales Development & Marketing Value Enablement - Develop and execute WRC’s global marketing strategy, driving brand growth and audience engagement - Lead and inspire integrated multi-channel marketing campaigns, ensuring consistent messaging and maximum impact across digital, social and traditional platforms - Work closely with commercial and content teams to align marketing initiatives with sponsorships, partnerships and revenue objectives - Ensure consistent storytelling and brand presence across all channels - Use data and creative insights to optimise campaigns and drive performance indicators - Identify new trends in digital, fan engagement and sports entertainment - Act as the strategic bridge between Marketing and Commercial/Sales - Create high-impact pitch decks, presentations and value propositions for sponsors and broadcasters - Support Sales teams in part...