Media Analyst

Job description

The Media Analyst will play a critical role in driving the growth and performance of our Health & Beauty brand portfolio across key eCommerce and digital marketplaces. This individual will be responsible for managing, optimizing, and analyzing paid media campaigns across platforms such as Amazon, Walmart, and emerging marketplaces. This role requires a highly analytical, detail-oriented professional with a strong understanding of performance marketing, marketplace dynamics, and data-driven decision-making. The ideal candidate will be comfortable working in a fast-paced, client-facing environment and collaborating cross-functionally to develop and execute strategic media initiatives that support brand growth. Essential Functions: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Competencies: - Manage PPC campaigns for a portfolio of Health & Beauty brands across Amazon, Walmart, and emerging marketplaces - Continuously monitor and optimize campaigns to improve performance against established KPIs and benchmarks - Execute daily campaign management activities including bid adjustments, keyword optimization, budget alloca...