Staff Applied Scientist
The Trade Desk · London, England, GB
Our work spans three interconnected areas: - Marketplace Execution: building the control systems, supply prediction models, and decisioning logic that enable...
Job description
Our work spans three interconnected areas: - Marketplace Execution: building the control systems, supply prediction models, and decisioning logic that enable buyers to execute their customized strategies efficiently and at scale. - Marketplace Curation: developing recommendation systems and curation frameworks that help buyers construct customized inventory strategies balancing audience relevance, publisher quality, and scale. - Inventory Science: designing the measurement frameworks and causal methods that quantify the impact of marketplace decisions on advertiser outcomes, and translate complex trade-offs into actionable insight . Responsibilities: - Build and maintain control systems that dynamically allocate ad budgets across sell-side partners based on quality signals and performance targets. - Design and analyze experiments using causal inference methods to measure the impact of inventory decisions on advertiser KPIs, and develop the metrics that make those trade-offs visible and actionable. - Build the recommendation systems and curation frameworks that help buyers find supply that reaches their target audiences at scale and delivers on their campaign outcomes. - Develop tim...