Digital Media Specialist - Chrysler/Dodge

Job description

The Digital Media Specialist is responsible for planning, executing, and optimizing digital media campaigns while also supporting the development and performance of digital creative assets. This role sits at the intersection of media strategy and creative execution, partnering closely with internal brand, creative, and agency teams to ensure media and messaging work together to drive performance and brand impact across digital channels. The ideal candidate is both analytical and creative as well as comfortable managing campaigns and performance data while also contributing to creative briefing, asset development, and ongoing creative optimization. Key Responsibilities: Digital Media Strategy & Execution - Plan, launch, and manage digital media campaigns across channels including paid social, online video, display, programmatic, search, and emerging platforms - Oversee campaign setup, trafficking, pacing, and optimizations to ensure delivery against objectives and budgets - Monitor performance metrics (e.g., reach, engagement, CTR, conversion, CPA, ROI) and provide actionable insights and recommendations - Partner with analytics, audience and agency teams to develop reporting, evalu...