Director, Audience Activation

Job description

Company Description REF61710G: Location: New York, NY: (US role, candidates must reside in US at time of application to be considered for this role) Who We Are: MRI-Simmons is an established brand that is aggressively reinventing itself through investments in technology and people. Widely recognized as the leading consumer insights company, MRI-Simmons measures consumer preferences, attitudes, and behaviors. MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner. In 2023, NIQ combined with GfK, bringing together the two industry leaders with truly global reach and operations in 100+ markets, covering more than 90% of the world's population. What We Do: We empower marketers, advertising agencies and media companies to turn deep consumer understanding into smarter strategies, targetable segmentation, and more effective advertising campaigns across all media channels: linear TV, Connected TV, Digital, and Social. We enrich customer first-party data to enable more comprehensive consumer profiling and activation. Job Description: About this job: The Director, Audience Activation will be a key player in leading the sales initiatives for MRI-Simmons to grow...