Senior Social Media and User Operations Specialist-PICO- San Jose
ByteDance · San Jose, California, US
About Team The Social Media & User Operations Manager will be responsible for building PICO’s digital presence and fostering a high-growth user community in...
Job description
About Team The Social Media & User Operations Manager will be responsible for building PICO’s digital presence and fostering a high-growth user community in the U.S. market. You will sit at the intersection of content creation and community management, turning everyday users into brand advocates and ensuring PICO is a trending topic in the XR space Responsibilities: The base salary range for this position in the selected city is $101120 - $255600 annually. - Social Strategy & Execution: Develop and manage PICO’s U.S. social media calendar across TikTok, X (Twitter), Instagram, and YouTube. - User Growth & Retention: Design and execute "User Ops" campaigns (challenges, giveaways, and beta-testing programs) to increase Daily Active Users (DAU) within the PICO ecosystem. - Community Building: Lead the engagement strategy on platforms like Discord and Reddit, acting as the primary bridge between PICO’s engineering team and its power users. - Content Production: Collaborate with internal creative teams and external creators to produce "Mixed Reality" (MR) captures and viral-ready video content that showcases PICO’s hardware. - Data & Sentiment Analysis: Monitor community sentiment and s...