Performance Marketing Manager (Paid Social) (all genders)

Job description

Your role As our (Senior) Performance Marketing Manager for Paid Social, you will be the engine of our new customer acquisition efforts. You will take ownership of the day-to-day management and optimization of our international paid social strategy and budget, working in close partnership with the Head of Performance & Growth. This is a hands-on opportunity to shape Paid Social campaign excellence through innovation and cross-departmental partnerships. You will be a key strategic partner, working at the intersection of data, creative, and technology to drive meaningful growth. - Execute and optimize the full-funnel paid social strategy, with a primary focus on driving new customer acquisition at an efficient CPA - Manage and deploy a 7-figure annual budget across multiple markets, making data-driven decisions to scale spend effectively and hit ambitious growth targets - Manage the campaign architecture on Meta, leveraging features like Advantage+ Shopping, and support our expansion into new channels like TikTok by executing tests and establishing best practices - Manage and optimize large, feed-based campaigns at scale, utilizing sophisticated audience and product segmentation to m...