Media Associate

Job description

THE POSITION: Our roster has an opening with your name on it We are currently looking for a Media Associate to support above-the-line (ATL) media operations for our US Casino Marketing team. This role will contribute to campaign strategy, execution, optimization, and reporting across Linear TV, OTT/CTV, OOH, Direct Mail and select direct partnerships. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN: Everyone on our team has a part to play Campaign Management & Execution: - Support the day-to-day execution, tracking, and optimization across above-the-line media channels (Linear TV, OTT/CTV, OOH, Direct Mail) - Work cross-functionally with Brand Marketing, Analytics & Media Ops on campaign development and implementation - Liaison between internal stakeholders and media agencies managing day-to-day needs and deliverables - Generate inputs and insights for reporting based on performance, competitive (SOV), creative and spend analysis Optimization & Strategy: - Assist with building media...