Supplier Marketing Strategist - ECS

Job description

Position: Supplier Marketing Strategist - ECS Job Description: What You'll Be Doing: Develops and plans multi-touch and multi-channel marketing strategy and experience to promote supplier brands. Uses effective internal and external performance benchmarks in planning effective campaigns. Owns Marketing investment and spending strategy against the marketing plans. Delivers ROI through effective marketing execution against the marketing plans. Uses marketing campaign brief development process to create very effective campaign plans, aligns business and suppliers on those plans, gets sign-off from the suppliers and then works with shared services organization to execute and marketing effectiveness organization to track the effectiveness of those dollars. Using advanced product and technical knowledge/understanding within defined supplier and brand/product area, creates high-impact supplier marketing campaigns that drive supplier new product introductions and creation of qualified opportunities from suitable buyers. Analyzes and articulates campaign effectiveness and metrics to supplier, partner and Arrow stakeholders including rebates and revenue as program return on investment (ROI)....