Program Manager - Harley-Davidson
Shift Digital · Laguna Beach, California, US
Program Manager - Harley-Davidson Shift Digital is the leader in digital marketing program optimization.
Job description
Program Manager - Harley-Davidson Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales initiatives. The Program Manager is responsible for owning and maintaining specific projects and digital programs for Shift Digital’s Harley-Davidson account. This person will work to service the client in terms of project management, reporting requests, data analysis, dealer adoption, and identifying opportunities to optimize their lead generating websites and products. The Program Manager will develop, maintain and own the roadmap and project plans, client's requirements gathering, ad-hoc reporting requests and new feature/functionality development for their assigned projects and programs. The Program Manager will serve as a liaison between the client, internal teams within Shift Digital (billing, dealer support, technology) and external vendors to ensure the best possible value is delivered to the client. He or she will also be responsible for monthly reportin...