VP of Product (Programmatic Ad Tech) (f/m/d)
applike group · Hamburg, DE
We are looking for a holistic Product Executive to take full ownership of our end-to-end programmatic stack. This is a "business-first" leadership role: you...
Job description
We are looking for a holistic Product Executive to take full ownership of our end-to-end programmatic stack. This is a "business-first" leadership role: you will bridge the gap between market needs and our technical roadmap, managing multiple development teams and the platform’s P&L. You won't just manage a roadmap; you will define adjoe’s "right to win" in the industry, collaborating closely with our business MD to shape the future of a high-scale ecosystem. Key Responsibilities: - Own the lifecycle of our proprietary Bidding SDK and Exchange. You connect market signals to the roadmap, ensuring our tech meets the specific needs of advertisers and publishers. - Collaborate with Data Science to deploy advanced models for bid-price estimation. You are expected to move beyond simple regression, leveraging ML (e.g., TensorFlow) to optimize CPM and win rates. - Drive our technical compliance and strategy regarding OpenRTB and TCF. You will manage the interface between adjoe, the IAB foundation, and key mediation partners like AppLovin MAX, IronSource LevelPlay, and Google AdMob. - Directly impact the P&L by balancing infrastructure costs (QPS) against revenue yield. You drive revenue gr...