Paid Search Automation Specialist

Job description

We are looking for a Paid Search Automation Specialist to join our PPC team in Barcelona. In this role, you will help scale our Paid Search activity through advanced automation and AI-driven solutions. Sitting at the intersection of Paid Search, data, and engineering, you will design and build intelligent systems that automate campaign creation, optimisation, and performance analysis across multiple platforms. What you’ll do: Design, build, and maintain automation frameworks for Paid Search across Google Ads, Microsoft Ads, and other channels Develop scalable solutions to automatically create and structure campaigns, including ad groups, keywords, and ad copy aligned with search intent Build automated processes to harvest, classify, and organize search queries, including negative keyword management Apply AI and machine learning techniques to optimise keywords, bids, budgets, and campaign structures Analyse performance data at scale to identify growth opportunities and efficiency improvements Develop automated monitoring, anomaly detection, and alerting systems Create scalable reporting solutions using tools such as GA4, Adobe Analytics, Tableau, Looker Studio, or BigQuery Collabora...