Senior Director, AI-Powered Content Innovation

Job description

Job title: Senior Director, AI-Powered Content Innovation Location: Cambridge, MA: About the job: Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs. This is a senior, hands-on role at the intersection of content creation, AI innovation, and performance optimization. You'll be responsible for developing high-performing marketing copy across channels and brands while building the AI-powered frameworks—prompt libraries, templates, and tone-of-voice systems—that enable scalable content generation through our digital Content Acceleration Program Beyond creation, you'll track, analyze, and advise on content performance across the omnichannel ecosystem, using data-driven insights to continuously optimize engagement with healthcare professionals and patients. Working cross-functionally with GBLs , brand marketing Directors , GTMC , Omnichannel teams and operations teams, you'll ensure that AI-generated and traditional content are aligned, personalized, and deliver measurable business outcomes. T...