Creative Strategist (Concepts + Voice)

Job description

Location: New York, NY (In-Office 4 Days a Week, Remote Fridays) Department: Creative Team: Reports To: Executive Creative Director: Salary Range: $80,000 - $115,000 Annual Salary (Exempt Full-Time) About the Role: This is a pure-play ideation and conceptual role. You sit at the intersection of product innovation and cultural shifts. Your job is to turn clinical truths and human behaviors into brand-defining moments. - The Concept: You dream up the launch that doesn't feel like a pitch, the collab that feels like a glitch in the matrix, and the social formats people actually choose to watch. - The Voice: You don't just "write copy." You find the Hook. You write the three seconds of text that stop a thumb and the manifesto that makes our community feel seen. Job Duties & Responsibilities: - Create the "What": From big campaign platforms to small, fast-moving social moments. - Find the Angle: Identify shifts in culture early and bring perspectives no one else in the room sees. - Turn Insight into Action: We don't care about generic "Gen Z" data. We care about human truths that can become tangible ideas. - Own the Spark: Bring ideas that are clear enough to execute immediately. You st...