Director, Digital Engagement

Job description

Who We Are We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open. The Role: The Director of Digital Engagement serves as the strategic, operational center, and performance owner. As the USTA shifts to a data-driven 2026 operating model, this role is responsible for the rigorous execution and optimization of multi-channel journeys that serve the entire tennis ecosystem, including players, coaches, providers, and volunteers. This position requires a dual focus on strategic planning and hands-on execution. You will translate high-level objectives into structured, scalable digital programs. The Director leads the orchestration of communication across the Enterprise CRM, web, and automation platforms, ensuring precise audience targeting and channel alignment. Furthermore, this role is accountable for comprehensive performance analysis, synthesizing data into evidence-based narratives that demonstrate business value to stakeholders. Strategic Leadership...